AAU Academy Personal Advancement Course
14 October 2021
Whether you are a freelancer, a nonprofit organization, or a small business owner, your social media presence can make or break your career. Social Media Skills for Success is a one-day crash course designed to support busy professionals advance themselves or their organization using social media.
This on-site class allows participants the opportunity to ask questions, get feedback in real time, and get a learning experience customized to their specific social media needs. If participants have a real-world task that they’re grappling with, they are encouraged to bring it here to work out in a safe, immersive, and accessible learning environment.
Let your inner influencer loose!
Participants will also be given a free handbook with creative prompts for boosting social media engagement, a guide for social media accessibility, and a PDF of all the slides. Participants are entitled to one free social media assessment for their company or individual Instagram account that includes an analysis of their engagement, impressions, audience demographics, audience interests, and more.
This workshop combines lecture sessions, discussions, and exercises. There will be no exam. Participants will be assessed based on their ability to apply the classroom skills to real-time situations taken from their own experiences.
The morning session will consist of presentations and discussions that lay the foundation for the afternoon session, which will be hands-on learning. No tools are necessary, but smart phones and laptops are encouraged.
For a detailed course schedule and content, please download the Course Outline.
Morning Session Content (3 hours)
Afternoon Session Content (3 hours)
Handouts will be shared at the start of class.
Provided for all participants at Café des Taxis.
AAU Academy Instructor, Personal Advancement Courses
Christopher Sebastian is a journalist, technical writer, and social media marketing manager. He has five years of experience with social media management for companies. He has taught about digital and social media tools for political organizing at Columbia University, Cornell University, and Oxford University. He specializes in the use of advertising and marketing strategies for organizations and individuals using new media.