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Seminar DISINFORMATION & BRAND SAFETY

Can disinformation affect your brand image? How can your company blacklist unreliable websites and what role you can play in countering disinformation? Seminar introducing the business models of the Czech disinformation scene and the related role of income from advertisements, showing specific examples of serious brands that advertised on problematic websites with a subsequent impact on the brand.

DATE:
Monday, 27 March 2023 | 09:00

PLACE:
Microsoft, meeting room Morava, Vyskočilova 1561/4a, Praha 4

PROGRAM:

09:00 – 09:30   Registration, light refreshment
09:30 – 09:45   Opening of the event
09:45 – 10:30   Software602: Verifiable and verified communication between entities in the Czech Republic (data boxes, electronic signature and seals)
10:30 – 11:30   PSI: Disinformation & Brand Safety
11:30 – 11:45   Q&A, networking

 

SPEAKERS:

Pavel Pivoňka, Marek Vondrouš, Software602
Kristína Šefčíková, Prague Security Studies Institute
Roman Číhalík, NELEŽ
Alena Zikmundová, Fair Advertising

 

PARTNERS OF THE EVENT:

Prague Security Studies Institute 
Software602

 

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